Kala Mattress

Kala is a unique luxury mattress brand that is totally customizable. They operate under the belief that every body type is different and has their own special needs. Kala is a direct to consumer product, as no one mattress is the same. I had the opportunity to design their web product, their overall digital branding and user experience.



Beneath the surface of this glossy design lies hours of process work, strategizing, testing and not so pretty looking functional flows. If you would like to see details of the user experience for this web product, click here.


Agency: Harely & Company
Creative Direction: Arthur Vallin
Art Direction, Design & User Experience: Natasha Sumant