Pat McGrath

Visual design picthwork for the launch of Pat McGrath's first product Gold 001 in 2015. The brand strategy was to position Pat and capture a younger gen z audience. As Pat had a lot of amazing photos we designed the website to be content first, tumblr inspired and used visual elements from the 90s. 


Agency: One Rockwell
Creative Direction: Yan Sze Li 
Design:  Natasha Sumant